Every brand has a story to tell. BrandsWalk’s redesigned website brings these stories to life, setting it apart from retailers that just sell products. Here, design, heritage, and storytelling matter.

Inspired by fashion shows, BrandsWalk is a stage for brands to showcase their products — like a runway, it’s not just about display but about sharing stories and personal experiences too.

A homepage featuring brand-focused blogs, written by staff, brings news, trends, and brand stories together in a feed for BrandsWalk’s followers.

A product page with three columns of information gives desktop shoppers a comprehensive view of specs without compromising on aesthetics.

BEFORE:

HOME

BRANDS

BROWSE

MEDIA

PRODUCT

TikTok~

While working there, I seized the opportunity to leverage TikTok Shop’s newly launched shopping features. As a brand designer and strategist for BrandsWalk, I helped position it to reach a wider audience, drive sales through TikTok Shop, and redirect shoppers back to the website.